Jomo Hair & Beauty Becomes the Official Distributor of Daesung in Southern Vietnam

On April 6, 2024, Tien Gia Corporation officially signed a strategic partnership with Jomo Hair & Beauty to distribute Daesung-branded household knives and scissors in Southern Vietnam. This collaboration is a critical step in expanding the national distribution network, ensuring high-quality products reach consumers quickly and at the best prices.

Jomo Hair & Beauty Officially Becomes Daesung’s Distributor

According to the distribution agreement signed on April 6, 2024, Jomo Hair & Beauty officially became the authorized distributor for Daesung-branded products in all provinces of Southern Vietnam, including the Southeast and the Mekong Delta regions. 

Jomo will supply all Daesung products and provide additional sales services to customers and retailers, both directly and online, excluding supermarket chains. Jomo is also permitted to distribute to sub-agents according to Daesung’s sales policy.

Under this agreement, Daesung guarantees product quality, offers distributor incentives, and provides promotional programs and warranty services for customers. Partnering with Jomo is a crucial move in Daesung's plan to expand its brand presence in the domestic market, streamline retail processes, and strengthen distribution channels in each province and region, allowing consumers quick access to high-end household products.

Daesung - Premium Household Knives and Scissors Brand from Korea

Daesung is a premium household knife and scissors brand from Korea, manufactured in Vietnam. The product range includes kitchen knives, kitchen scissors, pruning shears, fabric scissors, office scissors, and professional hair cutting scissors for salons.

The key competitive edge of Daesung products lies in their quality and durability. All products are made from high-quality imported stainless steel, utilizing modern technology and supervised by Korean artisans. Despite the premium quality, the products are priced at mid-range levels. This pricing strategy aims to ensure that consumers across the country can access high-quality Vietnamese products at affordable prices.

Mrs Nguyen Thi Minh Thuy, Director of Tien Gia Corporation, stated: “With nearly two decades of experience in the professional hair cutting scissors industry in Vietnam and Southeast Asia, we continuously research market needs and analyze trends to develop strategies for each product line. Daesung, although a new brand since 2021, has quickly gained domestic market share and started receiving export orders. This demonstrates Daesung’s strong production capabilities and product quality recognition by consumers.”

Daesung's Growth Objectives Amid Economic Challenges

Amid global economic challenges and reduced consumer spending, Daesung aims for 150% growth in 2024. Mrs Thuy further explained: “Daesung plans to boost the sales of key products such as household knives and scissors through online platforms and a nationwide distribution network. By the end of 2024, we aim to have official distributors in every province and region. To achieve this, we focus on brand enhancement, attractive policies, and a dedicated sales team to support retailers effectively.”

With relentless efforts, Daesung aspires to become the number one manufacturer and distributor of household knives and scissors in Vietnam.